Have you ever looked at a product, write it off in your head for being just another lipgloss/lipstick/{insert makeup product} but give it a try anyway; and like pop rocks popping in your mouth, like a shot of caffeine to the system, your eyes open wide and the angels start to sing?
No?
I have to lay off the caffeine 
But this is how I felt when I tried these new (and limited edition) Estee Lauder Pure Color Sheer Rush lipglosses. I’m not a lipgloss girl at the best of times but you know, when everyone is going “Ooh its summer!
Sheer colour is in!” and when I have to shield my eyes against the scorching sun rays every time I step out of a building, suddenly I’ve been globbing on lipgloss like I was born to do it. I was really keen on these Pure Color Sheer Rush glosses because… look at the colour in tube! They look so bright and intense and … BRIGHT!Guess what? They aren’t. They are sheer glosses. The name is a dead giveaway. These glosses are part of the Cello Shots capsule makeup collection which also feature a sheer liquid blush and a lipstick. I wasn’t sure how to group them at first but when I slicked on the lipgloss, I knew I had to tell you about the lipglosses first, because I love them.
Its saying a lot you know. I have very set preferences for lipgloss and so far, only 2 brands have managed to keep me loyal – Dior and Guerlain. I had an Estee Lauder Pure Color gloss from a while ago, but I wasn’t enamoured enough to go back to the counter. These Sheer Rush glosses are changing that, pronto!
Left-Right: X-pose Rose, Patent Pink, Hot Fuse
There are 6 shades in the collection and I’m showing you 3 of them from 3 different colour families. Interestingly, these glosses have corresponding matching colours in the Lip Shine lipsticks and the Sheer Rush cheek colours, if you are minded to go all matchy-matchy.
What I think I like most about these glosses is the texture. They apply on lips very sheer in comparison to the intense colour you see in the tube. It is rather deceptive but the texture wows me. It feels like a thick layer of non-sticky, non-goopy jelly over my lips and it makes my lips look like 2 quivering bits of translucent jelly.
As you can see, the colour appears as just a tint on the lips and if you don’t wear them side by side, you wouldn’t really be able to tell the difference. The colour that surprised me most was Pink Patent which is a bubblegum pink in the tube and which is never a pink I’d wear voluntarily. Its a colour I run away from at the first sight of it.
But it was also the most “intense” of the 3 shades I tried. The texture is a little more opaque and it is also a little more opaque on lips so it does give lips a pink tint that is surprisingly flattering! I was very surprised.
Hot Fuse is the bright red shade in the tube which I can imagine sends many people screaming in the opposite direction. But on lips, it is a translucent red that is not too bright at all, yet gives that tint of freshness. Layering it on doesn’t increase the intensity very much.
X-Pose Rose was another surprising colour. In tube, it looks like a violet which is again, not a colour I’d voluntarily wear. But on my lips, it became a lovely rosy berry shade that turns out to be a shade I wear all the time. You may also notice how much fuller my lips look wearing these glosses 
Longevity is surprisingly good. I wear this in the morning, have my coffee, have mugs of water and if I’m not too violent about things, the lovely shine and colour remains till I head out for lunch at about 12-1pm. It feels practically weightless and it isn’t sticky. I think I mentioned that but its worth saying again. Its not sticky! You get shine without shimmer and without goopiness! Win! 
(1) X-Pose Rose (2) Pink Patent (3) Hot Fuse
These are swatches on my arm where you can see the colour better. When you wear them on lips, they will naturally blend and reflect your natural lip colour so no 2 people will have the same sort of colour on their lips.
The applicator is your regular doe foot sponge applicator and I do find that it will apply the product slightly unevenly, as you can see in the arm swatch photo above. The sides will have more product than the middle so you do have to blend it out a little as you go. Not my favourite applicator style (I prefer brush applicators) but it does touch ups very well. I’ve given X-Pose Rose pride of place in my daily makeup pouch, next to my Dior Addict Icone lipstick and a Dior Addict lipgloss. Yes, its earned its stripes 
And here’s me wearing X-Pose Rose in a full face shot.
It isn’t that sheer is it? You still see a lovely tint of translucent colour on lips with a very nice shine. Not too formal, but not too much of a party look either. Love this! 
In a nutshell
The Estee Lauder Pure Color Sheer Rush lipgloss has a high shine effect with no shimmer and a translucent jelly texture on lips. I like that it feels lightweight and does not dry my lips out. It almost feels moisturizing when I have it on, like jelly on my lips. The colour is a sheer hint of colour that is very pretty and it does not feel heavy, thick, goopy or sticky at all. The downside is that these are limited edition products and are available while stocks last.
Pros: Lovely jelly texture offers high shine and plumps up lips to make them look fuller, Translucent colour and shine gives a fresh look, Not drying, Not sticky, Moderate lasting power
Cons: Limited edition – should be made permanent!
Who will like this: Anyone who likes non-sticky lipglosses with no shimmer and with a jelly high shine effect
I haven’t been wowed by many things recently, but these blew my socks off. I’m not so sure about the Cheek Rush gel cheek colours yet. My socks are still pretty much on when I use those but I’ll share my thoughts on them soon. Tom Pechaux has done for EL what I never thought anyone could do – he’s made their makeup very appealing! 
Have you seen these? Which colour would you pick?
I thought these would be the regular EL glosses but I’m glad they weren’t! Sheer lip colours may not be everyone’s cup of tea but you know, when you live in a hot sunny country all year round, its good to have one of these in your makeup pouch for those lazy no-lipstick days 
My fave colour is X-Pose Rose – no surprise its wriggled its way into my daily lipstick pouch 